Welcome to the profile section of Stories Ink, where human-led storytelling is in full view. A place where a person’s story and history comes to life – where we capture the personality, mood and essence of the individual. My goal? For readers to catch a glimpse of something new – to discover a fun fact, or some previously unreported ‘hidden gems and insights’ about that person on the interviewee’s couch. 


But these are just some of the profiles I’ve written over the years. To read more of this style of writing, check out the ‘portfolio’ page and click on the magazine icons to take a closer look. 

Brewing Up Global Business Growth

Brewing Up Global Business Growth

CMO to CEO: Brewing up global business growthT2’s Nicole Sparshott is infusing marketing know-how into her CEO approach at the retail brand, one that’s recognised for delivering a ‘tea revival’ in Australia and now has hefty global ambitions.T2 CEO, Nicole Sparshott,...

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